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Vendor-neutral digital advisory · Canada-wide

Independent digital advice for owners who have to live with the decision

For owners and leadership teams of small and mid-sized Canadian businesses, from Victoria to St. John's and across the North.

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Free initial consultation · no lock-in

  • 17+ years in digital marketing
  • MBA, Technology Management
  • 150+ live HVAC websites
  • Sedighi.ca & SAZ.ca group

Services

  • Digital strategy and roadmap

    A sequenced, costed 12- to 24-month plan that says which digital projects to do, in what order, and which to drop.

  • Software and vendor selection

    A requirements document, a vendor shortlist and a weighted scoring matrix for CRM, ERP, field-service or accounting software.

  • AI adoption and automation

    Find the few tasks where AI or automation pays back, test them safely, and put rules around their use.

  • Data and reporting

    Agreed KPI definitions and an owner's dashboard you can trust, built on data your systems already hold.

  • Website and digital-marketing governance

    Clear ownership of domains, accounts, data and vendors, so your digital assets stay yours and stay under control.

  • Implementation oversight

    An owner-side advisor during rollout who holds the vendor to the plan, the budget and the acceptance criteria.

Advisory services, from the first question to a working system

Proof from real campaigns

All case studies on HVAC.Agency

How it works

  1. A first conversation

    Thirty minutes, free and without obligation. You describe the decision in front of you; we tell you plainly whether outside advice is worth paying for.

  2. A written scope

    If it is, you receive a proposal naming the deliverables, the timeline, the fee and the terms. Nothing starts until you have agreed to it in writing.

  3. Start the way you prefer

    A short text to (604) 632-4959 is enough to begin, or a call or an email if you would rather. Call, text or email; you'll talk to a senior strategist.

DigitalAdvisory.ca is an independent digital advisory practice for small and mid-sized Canadian businesses. We help owners choose software, adopt AI and automation where it genuinely pays, and set a sequence for digital work, then we stay involved while it is implemented. We do not resell the products we assess: you buy directly from the vendor you select, and our role is to make sure that choice fits your business for years, not just through the demo.

What owners bring to us

Most clients arrive with a specific decision rather than a general wish to "go digital". The common ones are recognisable:

  • "Our CRM renewal is due and nobody likes it." Do you renegotiate, reconfigure or replace, and what would each cost over three years?
  • "We have outgrown our accounting software and spreadsheets." Is it time for an ERP, or would a field-service or inventory application connected to the ledger do the job for a fraction of the cost?
  • "Everyone is talking about AI." Which tasks in your business would actually save hours, and what rules should staff follow before pasting client information into a tool?
  • "I get three different revenue numbers from three systems." Which one is right, and how do you build one weekly view you trust?
  • "Our web agency holds the logins." Who owns your domain, your analytics and your ad accounts, and what happens if that relationship ends?

Each of these has a defensible answer, and each answer costs real money if it is wrong. The services overview explains how we approach every type of decision.

How we work: method before opinion

Our recommendations come from a written process, not a preference for any product. A typical selection engagement runs in five stages.

  1. Discovery. We interview the people who will use the system, map the current process, and record what the data looks like today.
  2. Requirements. We write them as must, should and could, with each requirement tied to a business reason.
  3. Market scan and shortlist. We screen the market for products that fit your size, sector and province, then narrow it to three or four.
  4. Scripted demos and scoring. Vendors demonstrate your scenarios, not their slide deck, and every score in the weighted matrix is backed by evidence.
  5. Decision and handover. You receive a recommendation, the three-year cost of each finalist, and the questions to settle in the contract with your lawyer.

The software scoring matrix guide shows the scoring step in detail, with a worked example you can reuse on your own.

Deliverables you keep

Every engagement ends with documents that belong to you and stay useful after we leave.

Deliverable What it answers
Digital roadmap Which projects, in what order, at what cost, over 12 to 24 months
Requirements document What the software must do, and why
Vendor shortlist and scoring matrix How each finalist performed against your weighted criteria
Three-year cost model What each option really costs once licences, setup, training and renewal increases are counted
AI use guidelines Which tools staff may use, for what, and with which data
KPI definitions and dashboard specification How each number is calculated and where it comes from
Implementation checkpoints What "done" means at each stage of rollout

Proof from adjacent work

Our founder's background is in digital growth, and the clearest evidence of that is public. These are results from our HVAC work, where data, websites and systems had to perform together. For BoilerPart.ca, a catalogue of 2,000+ programmatic pages built from structured data came with 180% organic traffic growth. Roma Heating & Cooling grew organic traffic by 400% in 12 months. At HeatLand, a disciplined publishing process produced 850+ SEO articles, alongside a 300% lead increase in 6 months.

They are not software-selection case studies, and we do not present them as such. What they show is a habit that transfers to advisory work: decide what to measure, build the system to support it, and check the numbers against reality. The results page explains what each one does and does not tell you.

Who we are

DigitalAdvisory.ca is part of the Sedighi.ca and SAZ.ca group of companies. It is a Canadian practice, headquartered in Vancouver, British Columbia, and it is led by Ali Sedighi, MBA in Technology Management, who has more than 17 years of experience since founding his first digital agency in 2007. You can read more about his background and about the parent consulting businesses, Sedighi.ca and BusinessConsulting.ca, on our about page.

We work with businesses in every province and territory. Consultations happen online by video call and in person, as well as by phone, text and email. Regional notes, including the privacy regulator and sales tax in each province, are on the areas we serve page.

What it costs and how to begin

Fees follow the group's consulting rates: from $175 an hour, projects from $3,500 and retainers from $2,500 a month, plus GST/HST based on your province (GST and QST in Quebec). The pricing page shows how typical engagements map to each option.

The simplest start is a text to (604) 632-4959 saying what you are trying to decide. A sentence is enough; we will reply and arrange a time. You can also call or email Ali@Sedighi.ca, and the contact page suggests what to include so the first conversation is productive.

Frequently asked questions

What does an independent digital advisor actually do?

We help you make technology decisions and then hold them on course. That covers deciding priorities, writing requirements, comparing vendors with a scoring matrix, testing AI and automation ideas, defining your reporting, and overseeing implementation on your behalf.

Do you sell software or take a cut of what we buy?

We do not resell software. You sign with, and pay, the vendor you choose directly. Our own fees and commercial terms are set out in writing in your proposal, so you can see exactly how we are paid.

How much does it cost?

Hourly consulting runs $175 to $350 an hour, defined projects run $3,500 to $25,000, and monthly retainers run $2,500 to $12,000, in Canadian dollars plus GST/HST based on your province (GST and QST in Quebec). The first 30-minute consultation is free.

Can we meet in person?

Yes. We meet clients in person and by video call, and we also work by phone, text and email. Choose whichever suits your team.

We are a 15-person company. Is this only for larger firms?

No. Smaller firms often feel a wrong software choice more sharply, because one bad contract can absorb a year's technology budget. Many engagements start with a few hours of hourly advice rather than a large project.

Do you give legal or privacy compliance advice?

No. We point you to the relevant regulator, such as the Office of the Privacy Commissioner of Canada, and we build privacy questions into vendor reviews. Legal and compliance conclusions belong with your lawyer or privacy professional.

Where we work

Schematic coverage map, not to scale · Where we work

Digital advisory in every province and territory